The World is Their Market

"The Web has changed the way that artisans sell their wares, helping to overcome marketing and distribution hurdles. On Web sites like Etsy, DaWanda, 1000 Markets, ArtFire and Silkfair, people all over the world can see — and buy — handmade jewelry, clothing, artwork, ceramics and furniture. And many artisans aren't stopping there. They're creating their own Web sites and social networking accounts, too.  John T. Unger of Mancelona, Mich., sells most of his steel fire bowls through his own Web site and 1000 Markets''. The New York Times..

Market economy, Internet, website etc are modern applications, but already many businesses in India have  incorporated them into their businesses to find market and earn good money. This happened since the country embraced globalism in 1991. However more than a decade later the majority remains left out from reaping its benefit. They are left in the periphery tinkering traditional market strategies and exploited by the middlemen.

Among them are India's traditional guild workers, artists, artisans, sculptors and others depending on their traditional means of production for living. They have sad stories to recount if anybody shows the willingness to listen. The story of the traditional artist and craftsmen at Raghurajpur is one such story.

It's no that the government has no plans to introduce the modern marketing ideas to them, but they trickle down at a very slow pace.  The artist at Raghurajpur are hardworking enthusiasts. They produce beautiful art pieces, that has potential to be sought after once they reach the markets.  

''The families in this village practise various forms of traditional Odisha art: pattachitra, tal chitra, silk painting, stone carving, coconut painting, betel nut painting, papier mache & masks, cowdung toys and ganjappa playing cards. The motifs for these artworks are based on mythology, religion, folklore and erotica''.

The New York Time's success stories offer an answer to them.  If they can have their own websites, marketing become easy. . 

 That is exactly the Tata Captial's social initiative is aiming at,  a website for Raghurajpur village, where ''Families would be profiled and their art work would be listed in their individual galleries. The artists can provide their contact details and connect with buyers directly, through this website''

This is a partnership project which gives all like minded Indians to 'doright' by participating in the process by donating or by filling the half story.  I thank the Indiblogger community for giving me this opportunity to be part of the process.  

Those who read this, please spread this story to make it another success story.